VPN & Security
Turning a privacy app into a creator-led growth channel
A consumer security app needed installs that didn't rely on generic "stay safe online" messaging. We cast creators around real use cases - travel, public wifi, streaming - instead of the category cliché.
3.1x
ROAS vs. prior channel
Fintech
Making a card sign-up feel like a lifestyle upgrade
For a challenger banking app, we shifted the story from features to identity - creators showed the card in daily use rather than reciting APR terms.
62%
Lower cost per sign-up
Crypto Exchange
Building trust for a first-time trading audience
Compliance-safe creator scripts, cast with finance-adjacent voices, aimed at people opening their first exchange account rather than existing traders.
2.4x
Signup conversion lift
PC & Console Gaming
Reactivating a legacy player base with new content
A long-running strategy title needed to reach players who'd churned years ago. Creator gameplay content, seeded through nostalgia and update news, brought them back.
550+
Creators, 30 countries
1,500
Activations delivered
Mobile Gaming
Scaling UA past the paid-ads ceiling
A casual mobile title had maxed out its paid channels. Creator content, whitelisted as paid media, opened a second growth curve without cannibalizing existing UA.
2,000
Activations delivered
#1
Category rank, 15 countries
Mobile Gaming
Launch-day creator coverage for a new title
Coordinated creator drops timed to launch day gave a new dice-and-board title day-one visibility usually reserved for AAA releases.
1,500
Activations, 15 markets